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09/07/11
KIT digital Powers Sky's Online and Mobile Service Sky Go
Enhanced Platform Provides Secure Framework for the Delivery of Live Content to Multiple Devices

NEW YORK, NY and PRAGUE, CZECH REPUBLIC, Sep 07, 2011 (MARKETWIRE via COMTEX) --

British Sky Broadcasting (Sky), the most comprehensive multichannel, multi-platform television service in the UK and Ireland, selected ioko, now rebranded and part of KIT digital, Inc. (NASDAQ: KITD), the premium software and technology services provider for multi-screen video delivery, to support and manage its new multiplatform TV service, Sky Go.

Sky's new offering combines two existing products, Sky Player, Sky's online TV service, and Sky Mobile TV, the UK's largest mobile TV service, into one new service, Sky Go, available free of charge to existing Sky TV customers, and for a fee to non-Sky TV customers. Subscribers are provided with flexible access to Sky channels and programs on up to two registered devices, including the iPhone, iPad, PC, Mac and Xbox 360.

In 2005, ioko first helped develop, build and manage the Sky Player Platform, Sky's over-the-top (OTT) TV platform, the first of its kind in Europe, and has worked with Sky since then to continuously enhance its online TV offering. With this most recent service launch, Sky's existing back-end infrastructure has been enhanced to enable the delivery of content to the iOS Apple devices. Acting as the backbone of the Sky Go service, this new architecture provides Sky's editors with full insight and control into all aspects of the service including pushing out content to multiple devices, live TV line-up, and channel descriptions.

The security framework surrounding the platform has also been further enhanced to allow Sky to fully control the concurrency of content being delivered to subscribers on a restricted number of devices, across all Sky Go platforms.

"Our history of working together on innovative and compelling video services meant that ioko, now the KIT digital team, was the natural choice when it came to launching our new Sky Go service," said Holly Knill, head of Sky Go, at BSkyB. "We believe that this new service offers a true value-add for our customers, providing flexible access to content outside of the living room."

Frederic Garnier, VP of strategic accounts, EMEA at KIT digital, commented: "Sky is at the cutting edge of the industry -- providing innovative services that meet customers' needs. With this new service, Sky is enabling its customers to access content delivered whenever and wherever required through a simple to use and cost-effective service. Given our long-standing relationship with Sky, we are delighted to have played our part and helped to facilitate this change."

About KIT digital

KIT digital (NASDAQ: KITD) is a premium provider of end-to-end video management software and related services. The KIT Platform, the company's cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multi-screen socially-enabled video experiences to audiences wherever they are. KIT digital services more than 2,300 clients in 50+ countries, including some of the world's biggest brands, such as Airbus, The Associated Press, BBC, Best Buy, Bristol-Myers Squibb, Disney-ABC, FedEx, Google, HP, MTV, News Corp, Telecom Argentina, Telefonica, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at www.kitd.com or follow on Twitter at www.twitter.com/KITdigital.

KIT digital Contacts:
Adam Davis
Global Communications Manager
Tel. +1-609-468-9500

KIT digital Investor Relations Contact:
Matt Glover or Geoffrey Plank
Liolios Group, Inc.
Tel. +1-949-574-3860

SOURCE: KIT digital, Inc.